At The Trophy Shop we take hundreds of custom apparel orders every year, many of which are from sports clubs or for corporate clothing. We work with our customers and clients to find a uniform that is right for them and represents their team well. We design logos, customize jerseys, and offer a range of different cuts and colours. The colour of a team shirt has been scientifically proven to affect outcomes in the past – so make sure you choose wisely. What can colour say about your team – and how do people perceive your choice?
RED
While many people subconsciously associate red with aggression and defiance – this isn’t necessarily a bad thing in sport. While many businesses have begun to shy away from this bold colour, sports teams often exploit its links with courage, brute strength, energy and survival.
BLUE
Most people associate blue with coldness, but you may notice that it is often used as a colour of intelligence, trust, logic, and duty. Darker hues, like red, also have regal associations.
GREEN
Green is often considered a great colour to use in working and learning environments. It tends to help people feel refreshed, rested, positive, and peaceful – as well as being closely associated with nature and the environment.
BLACK
Black is known to make wearers look more sturdy and grounded – it is also associated with glamour and sophistication, security, stability, and efficiency.
WHITE
You may have guessed that most people will associate white with purity, good, and cleanliness. But it also often evokes feelings of elitism.
GREY
Grey has very few positive associations so many people tend to steer clear of this colour, it doesn’t usually trigger much emotion in people and can reduce energy levels.
PINK
While pink is most closely tied with love, sexuality, and femininity – it also echoes survival, warmth, and tranquility. Some people link pink with weakness and emasculation.
YELLOW
Like green, yellow is one of the most optimistic colours, associated with confidence, self-esteem, strength, and friendliness – it can be a powerful colour to use. It has also been linked to irrationality.
ORANGE
Although it has been proven to evoke frustration, and impressions of immaturity – orange is also associated with food, warmth, passion, and fun, and is another bold colour.